Retail

• Your brand is of utmost importance. How identifiable are you? Does you space say anything about your brand?

• Small psychological changes make a large physical impact, comfort elicits spending. Are your customers psychologically reacting to your space in a positive manner? Are there perceived or required boundaries within your space? Is there a perception of permission required to enter or move around a space?

• Directing your customers focus increases how malleable they will be. Product arrangement is essential. Where is there focus directed as they enter, are greeted, and move around the space. How are objects illuminated?

• Are you employing desirable lighting?